Pillsbury Challenge Essays

Pillsbury Challenge Essays Pillsbury Challenge Paper Pillsbury Challenge Paper The Canadian Pillsbury ready-baked goods cookie line is experiencing disappointing performance, and the marketing manager at General Mills Canada Corporation is under pressure to make strategic decisions that will help turn around the segment. The marketing manager has engaged the help of the consumer insights team to conduct market research studies that will shed light on consumers and their attitudes, behaviors, and preferences towards the product. The goal is to understand how marketers can make better decisions, based on different types of consumer research, show how the relevant customer insights can help to determine strategies and explore the ways to improve business performance. Its that we are going to explain during this study. Firstly, we will see the company overview, then the consumer insights and their implications (the key learning) and to finish, we will do some recommendations for the Pillsbury Cookie Challenge. One of the worlds leading food companies, General Mills operates in more Han 1 00 countries and markets more than 100 consumer brands, such as Hypoxia, Pillsbury, Hagen-Dads, Nature Valley, Green Giant, and more. Headquartered in Minneapolis, Minnesota, the company operates in three segments: IIS Retail, International and F-DOD service. Representing 69 per cent of total sales, the US Retail segment is the largest of the three. General Mills Canada Corporation (CM) is a subsidiary of General Mills. With annual sales of IIS$ 566 million, CM is a leader in the Canadian packaged foods market and the second largest division within the International segments. The Canadian division is split into four business units: breakfast, baked goods, meals and snacks. Part of the General Mills portfolio, the Pillsbury brand is the leader in the refrigerated baked goods category with a full range of products, including cookies, biscuits, breads, pizza and pie crusts, sweet rolls The Pillsbury refrigerated cookies is available in multiple flavors and two aromas (chub and ready-to-bake), with seasonal cookie special for Halloween, Easter, Valentines Day and Christmas. The cookies are sold between $2. 99 and 34. 99, according to the cookie format, the type of retailer and the region. The RUG products can be buy in all major grocery retailers such as Metro, Lobar, Sobers and club stores in Canada. About the marketing strategy, there is not a strategy specific to the Canadian market. Indeed, its the US advertising, which is adapted to the Canadian market, for example. In terms of the market, Pillsbury was the most profitable segment of General Mills Canada, with refrigerated cookie dough owning 62% of ready-baked- goods sales and yielding 75% category profit. Pillsbury held 85% of the market share and Was carried by all major Canadian retailers. However, volume growth, household penetration, and cookie segment growth were all flat. THE RUB COOKIES SOOT How the RUB cookies category is on the market? How to better take into account its weaknesses and threats? Here, we are going to draw up a SOOT analysis in order to better sharpen our recommendations, and thus, solve the problem raised by this case. In order to find some solutions for the Pillsbury challenge, its interesting to have an overview about the Pillsbury cookies weaknesses, strength, opportunities and threat. The goal is to take into account the opportunities and strength of the product and to spread out it. Contrary to that, we will do suggestions, which both resolve the issues and will try to remedy the weaknesses. In a nutshell, we are going to use and exploit the weaknesses and threat through the consumer insights in order to bring strategic and relevant recommendations, with a view to the Pillsbury problem. Pillsbury Doughy is an advertising icon and mascot of the Pillsbury company) THE PROBLEM STATEMENT RUB in Canada branch performance were not satisfied over the past two years whereas refrigerated cookies had always been the most profitable product line of its category. Indeed, the volume growth between 2004 2006 had remained nearly flat at 1 % and the household penetration had fallen to 24% from previous years. The goal is to understand the possible reasons of decline in cookie sales, through the Consumer insights (taste, advertising, Current brand messaging Of the Pills bury). For this purpose, the marketing manager Guile wants to see the difference between consumer markets of Canada and that of United States in order to design a marketing strategy according to it to boost the sales as well as profit of this category. HOSTED ANALYSIS In order to understand these cultural differences here are the Hefted framework: Power distance Interdependence among its inhabitants Value placed on egalitarianism Canadians value a straightforward exchange of information individual Allis Individualistic culture people look after themselves and their immediate families Employees are expected to be self-reliant and display initiatives Masculinity Moderately masculine society Work-life balance and are likely to take time to enjoy personal pursuits, family gatherings and life in general uncertainty avoidance Uncertainty accepting. Easy acceptance of new ideas, innovative products and a willingness to try something new or different, whether it pertains to technology, business practices, or consumer products Pragmatism Normative society Strong concern with establishing the absolute Truth; they are normative in their thinking Great respect for traditions, a relatively small propensity to eve for the future, and a focus on achieving quick results Indulgence Indulgent Willingness to realize their impulses and desires with regard to enjoying life and having fun Higher degree of importance on leisure time, act as they please and spend money as they wish. 1 . CONSUMER INSIGHTS What are consumer insights? Definition: the collection, deployment and interpretation Of information that allows a business to acquire, develop and retain their customers. Process of collecting and analyzing customer feedbacks toward a product or a brand. Who use it? Internal marketing teams and a 3rd party research firms to conduct nonuser research. What types of business challenges can benefit from consumer insights? Gathering Consumer Insights helps to understand the preferences, attitudes and behaviors of consumers for business decisions and for new product development, brand message and promotional actions. It also helps to localize where a product can be improved or repositioned. How are consumer insights obtained? Quantitative research: based on the measurement and analysis Of relationships between variables. Questionnaire web survey. Qualitative research: gather a more in depth understanding of behavior. Focus group: owe cost, quick turnaround time. Marketing research tool where a small group of people engage in a moderate roundtable discussion on particular topics of interest D obtain the groups opinions about, or reactions to, specific products or marketing-oriented issues. Concept test: image, price, preparations, and benefits to see purchase intent. Used for new product development and to help develop brand messaging. Most concepts include an image of the product, along with pricing information, preparation instructions and a summary of key benefits. Presented to consumers in verbal or visual form ND quantitatively evaluated by consumers by indicating their degree Of purchase intent. Creative testing: evaluating the effectiveness of ads, testing the advertisement. The goal of both types of tests is to optimize advertising and packaging so that more consumers purchase the product. Usage and attitude study: survey that focuses on the frequency of product purchase and use, desirable attributes in products and product strengths and weaknesses. Quantitative study The Usage and Attitude study What? Ask consumers about their perception of the product:  «The frequency of product purchase and use  »  «The desirable attributes of the products  »  «The strengths and weaknesses Of the products  » Why? To find the right profile of the product user. To obtain insights and ideas about new products or current products Qualitative study The In-Home immersions study: Four two-hour visits at 2 lapsed users and 2 brand champions home. Why? To observe, rather than interview, the world of the consumer when theyre baking.  « To develop a real life and dynamic view of the consumer-brand relationships The discovery workshops study: 26 moms: lapsed and current users categories CLC shared thoughts, feelings and experiences. Why? To understand relationship and behavior regarding the Pillsbury brand 2. KEY LEARNING This part of the analysis will allow us to understand the difference and the similarities between the Canadian and the US market. First of all, we can make some observations about the Pillsbury Cookie Case: It is clear that the Family structure and consumer demographics are similar in Canada and in US as well as the frequency of RUG cookie baking. However, there is a big difference of preferences between scratch, refrigerated, and mix baking in both countries. Finally, we also can notice that the kid-request has a age impact on parents purchase especially in Canada. N this case, some researches are led: a quantitative one and a qualitative one. The results of theses studies are the following ones: The results of the quantitative study show clearly that Canadian people prefer the scratch baking. Indeed, 56% of Canadians VS.. 22% of Americans bake only from scratch. Another important thing to highlight is that there are similar purchase drivers in both countries but not in the same weight: -Top 1: Convenience -TOP 2: Taste -Top 3: Quality (12% less Canadians than Americans think it is high quality). Top 4: Kid- request: (10% more  « like to eat cookies  »13% more  « fun activity with kids  » This study also demonstrates that Purchase is impulsive and that the use of refrigerated cookie dough increases particularly in household with kids. The second research uses qualifications. Here, the results indicate that for mothers, baking experience is very important. With Pillsbury Cookie, this experience is relatively easy, quick, practical, affordable and pleasing to children. The most important thing is that baking is the opportunity to share memories and happy nonentities hillier and to put a smile on everyones face. For the children eating cookies the most important even if they participate, most of the time, with enthusiasm and involvement. What is enough surprising is the lack of interest of mothers and children toward nutritional values It does not matter because Contraindications really love Pillsbury. Baking and eating them represent a kind of magic, something special and it is better than a ready- made product because it is seen as an act of generosity because it asks some efforts to cook. And to finish, with Pillsbury, sometimes consumer has the impression of cheating or to keep a little secret that make him feel good. . RECOMMENDATIONS Now that we knotted Canadian consumers insight and the key learning from the usage and attitude study, we can develop several recommendations for Pillsbury into the Canadian market in order to increase the products sales: Commercials focus on children CM could use stimulus factors into the advertising in order to let the brand into the Children and mother memory. To do that they can play on several marketing aspects: Size, Intensity, Attractive visuals, Color and movement, Position, Isolation, Format, Contrast and expectations, Information quantity. Thus we recommend communicating on TV with attractive and colorful commercials. Emergency should place some printed adding front of schools, food retailers and bakery. These decontaminations on the convenient, quality and tasty side of the product. Create a Family bounding experience: In order to build a global relationship with the brand and give some future flashbulb memories, CM should focus on the brand experience for consumers. In order to add value for the moms the company could offer a baking experience with cooking classes. It would be a great moment to share between moms and children. Thanksgiving and Christmas are periods that have to be targeted in the calendar as both are about giving and sharing. Create a new product for Canadian consumers: We saw that Canadian moms love cooking. Therefore, CM should launch a cookie baking kit. This kit could be a box including all the necessary ingredients to bake cookies at home. It would be convenient for moms who have busy lifestyle and look for convenient solution to share time with their children. This kit could have a value added for children: 1 mould offer In each it, Minnie Mouse shape,Heart shape, Pumpkin shape, ghost shape, Snowman shape Focus on Emotion and well being association: In order to influence the attitude of the mother and their children about the brand, they can use testimonies on their website and social networks (Youth, faceable, Mainstream). Monthly newsletters with cookies recipes During special events such as: Halloween, Easter, Birthdays, Christmas, CM should share some customers recipes by emailing. Bake-off contest CM should create some Baking contest where customers will win Coupons and deals. These contests should be very attractive with music and a any attractions for children and moms. Make this day a real experience. Presentations and webzines to provide home-styles recipes We have seen that lappers and users are mothers keen on cooking and bringing joy and happiness all over the household. As webzines are web- based presentations, they would fit perfectly with the convenience sought by customers. As in the BIB industry, mothers (and potential fathers) would only have to switch on their computers or smartness to attend the webzines. Moreover, both moms and children would be able to improve their cooking skills from industry experts. Smartness APS and partnerships with high tech leaders CM could partner with smartness applications specialist in order to reach moms in new way. This would be the opportunity for consumers to connect deeply With the brand. Strategic partnerships with Tim Horton As the Canadian purchase drivers are taste for children and convenience for busy mothers, building a partnership with brand like Tim Horton would reinforce Pillsbury position and desire to connect with kids. Canadian people are in love with the restoration brand Tim Horton because its the most famous Canadian one. Moms always pick up there coffee there in the morning and get some bakeries for their children at the end of the day. For instance, like brands such as Kit or Ms did, Pillsbury could partner with one of childrens Tim Horton favorite dessert: the Tomtits. Sponsored events Shelf allocation and Point-of-sale display Pillsbury product should be situated on the lowest levels of the shelves in supermarkets in order children to kick them up and draw their mothers attention. This sales form of sales promotion located next to checkout counter would draw customers attention, and particularly childrens attention. It would be an efficient strategy to promote new Pillsbury products, or special offers according to relevant periods of the year e. G. Back To School, Halloween, Thanksgiving, Christmas, and Easter. Timeline for recommendations In order to implement these recommendations, we believe Pillsbury should build a timeline all over the year. Therefore, the marketing team would focus on specific events or period matching the customers expectations. This timeline shall bear witness of the complete understanding of consumers insights and behavior.

Module Islam and Modernity - assignment Documentary analysis

Module Islam and Modernity - Documentary analysis - Assignment Example Both the books have successfully drawn the attention of the readers towards the traditionally depraved condition of the Muslim women in Egypt and presented an appeal to the Egyptian intellectual class to initiate an improvement in their status and assign them equality with men in terms of political, social and economic rights. Historical and Political Context The author feels that it is his moral obligation as an author to communicate to the society his liberal views about the emancipation of women in the Egyptian society. Looking at the erstwhile scenario, he feels that the upliftment of the status of the women in society is not only desirable but also essential and integral to the positive growth and development of his future generations. So he considers it high time that his thoughts broke free from the shackles of passive reflection and found concrete expression in his literary works. However the author fears that this honest expression of his sincere views might be termed as â⠂¬Å"heresy† by the religious fanatics. ... t improved in the Western countries owing to the growing impact of technology and diminishing geographical boundaries resulting in a warmer approach towards new innovations and an openness to change. But despite all these formative changes on the global platform, unfortunately, the scenario in the Islamic countries remains the same. These countries seem somewhat immune to the new changes and events prevailing in their surrounding world. The author claims that this could be attributed to the fact that in addition to a hostility to change propagated by tradition, the people in these countries exhibit a kind of intellectual lethargy which inhibits the growth of their minds. This intellectual lethargy dissuades them from pondering over new ideas and persuades them to seek a convenient refuge under the dead and decaying customs and traditions, in order to circumvent the discomfort of speculation. The outcome is that any idea or opinion that seems to be going against the flow of tradition is labelled as â€Å"heresy† or defiance of religion. Going by this logic, the author’s views on woman empowerment can also be classified as heresy. But here the author clarifies that his work is presented as a revolt against not religion, but tradition. It is intended to defy not Islam, but the rigid and stifling traditions that need to be either mended or discarded. Detailed Analysis Having declared at the outset that he does not conform to the Islamic traditions, the author wonders why the Muslims are so keen on sticking to their traditions whichideally should be done away with. They fail to realise that in their attempt to conform to their traditions they are actually working against the laws of Nature- God’s laws of creation- the Law of Change. They seem to undermine the fact that

Relationship between commedia Dell'Arte and business Essay

Relationship between commedia Dell'Arte and business - Essay Example Italian terminology movies scientists, such as Ferdinando Taviani, Luciano Pinto and Roberto Tessari, believe commedia was a reaction to the government and cost-effective issues of the 16th millennium and, as an effect, made them the first entirely professional way of movies. The performers performed on outside, short-term stages, and reliable various products (robbe) in place of extensive scenery. Some of the organizations conducted in the excellent homes of the time, but for the most aspect, the itinerant gamers came from city to city, establishing up their trestle levels in the marketplace rectangle, where they would execute in competitors with all the providers screaming their products. This obviously provided increase to a very wide, over-the-top design of performing, but it is obvious that the commedia become a huge hit to the whole population, from the biggest to the smallest, with something for everyone in its wit, and actual expertise - the inventory figures becoming engaged in justifications, confusions, uncertainty and loving interests. When they arrive at a new website, the level administrator would pin up the situation, and the stars would improvise the performance in a mixture of terminology and activity, (often including satirical opinion on regional events) and whenever they sensed the activity was dropping a bit, they would sketch on their collection of set presentations and set business (lazzi) to raise it and get it going again. The better troupes were preferred by upper class, and during festival period and were funded by the various places or locations, in which they performed. Extra sources were acquired by efforts (essentially going the hat) so anyone could viewpoint the performance definitely no price. Performers ability to trip to achieve reputation and cost-effective success was the key to achievement of the commedia. The most beneficial troupes performed before management and upper class allowing individual celebrities, such as Accogl iente swan Andreini with his colleague, Dionisio Martinelli, were well known. The numbers of the commedia usually represent set community kinds, stock numbers, such as absurd devious servants, old men, or military government bodies finish of wrong bravado. Figures such as Pantalone, the tightfisted merchant from Venice; Dottore Gratiano, the Bologna pedant; or Arlecchino, the sexy Bergamo servant, began as satires on France terminology "types" and grew to archetypes of many of the super heroes of 17th- 18th century European movies. The commedia's start may be appropriate to festival in Venice, where by 1570 Andrea Calmo had developed the character Il Magnifico. In the Flaminio Scala scenari Il Magnifico carries on and is changeable with Pantalone, into the 17th millennium. While Calmo's numbers (which also engaged the Language Capitano and an example of dottore type) were not invisible, it is not known at what aspect the numbers wearing the protect up. However, the connection to fes tival (the period found between Epiphany and Ash Wednesday) would be suggesting addressing as a conference of festival and was used at some aspect. The customization in Northern Tuscany is centred in Mantua, Florencia, and Venice, where the

Customer service Essay Example for Free

Customer service Essay This company operates globally in more than 100 countries and territories throughout the world. Their marketing objectives are realistic, measurable, and time specific. In the mission statement it says that every customer will be back, which is true because every family has eaten Pizza Hut more than once or twice. Pizza Hut is the leading pizza delivery group that has Dine-In restaurants. The restaurant has good customer service. In researching this company notes were taken on how good the customer service for this company really is. Create a pizza thats custom made just for you. Start with your favorite crust; add your toppings, and just the right amount of cheese and sauce. This is one way of service Pizza Hut gives and is known for being the best, because you get your pizza just the way you ordered it. Whether youre gathering for a game or making it a lunch meeting, feeding a large group is easy when you order from Pizza Hut, where its affordable, easy to order and assessable to many others to order. They are considered to have lower prices to be able to feed a lot of people for just a little of money. They have a very different variety of products on their menu one to please all types of individuals. Their mission statement says we take pride in making a perfect pizza and providing courteous and helpful service on time, all the time. Every customer says, I’ll be back! The definition that for good customer service that I have is that every customer can get everything they want as in pizza regardless of what they want on it. This is called pleasing the customer with what the customer has ordered. The basic customer Common needs are whatever the customer wants in prospected to what they ordered from the menu. The rapport and customer relations are established by giving the customer everything they prefer on the order when it is ordered. In other words giving the customer what they want. The basic common needs of the customer are given them what they want as a customer and make them happy. This is why I chose to write about Pizza Hut. (American Psychological Assoc. ) References Kramer, L. (1997). Pizza Huts Gier looking beyond boom for growth. Advertising Age, 68(42), 40. (American Psychological Assoc. ) References PIZZA HUT: PAN PIZZA ANNIVERSARY. (2005). Advertising Age, 76(39), 81. (American Psychological Assoc. ) References MacArthur, K. (2000). Pizza Hut brings back its Edge: $25 mil supports new version. Advertising Age, 71(18), 4. (Source: Northwestern University Center for Media Management www. mediainfocenter. org). (Sources: Pizzahut. com, and Yum. com).

Market Report: 2005 VW Jetta :: essays research papers

Environmental Scan Nature of Demand: Some of the key target markets for the new 2005 Volkswagen Jetta, include a younger demographic that are looking for a high quality brand name with a tradition of reliability. The new Jetta is breaking ties from its old image of the family car that highlighted safety features and family values, and in turn is being marketed as the new generation Jetta. This Jetta is more high-tech, with a sleek and stylish design, and is being portrayed as an exciting car, as to grasp a younger and trendier target market. Aside from the special features, the most noticeable change in the Jetta is the look. Volkswagen has even gone with a more â€Å"Japanese look†, comparable to the Acura’s and the Honda’s in the market. This is also a reflection of Volkwagen’s attempt to aim at a younger target market, as cars such as the Acura Integra, and the Honda Civic are very popular among younger people. Extra accessories have also been added to this Jetta to give it a more youthful appearance. Some of these accessories include a sporty rear spoiler, 18† VisionV wheels, silver tail lamps and a rear valance. Another key feature to this Jetta is the steering wheel. The steering wheel alone allows you to accomplish up to eight different things, including scrolling through CD tracks and answering your cell phone. This is a great feature to target towards a younger market, as younger people demand a lot out of their cars and are often trying to do many things at once. This makes multitasking that much easier. As far as the 2005 Volkswagen Jetta meeting a consumer need/demand, it satisfies a unique niche that has yet to be filled. This Jetta should satisfy consumers who demand the longstanding history, tradition and performance of a classic European car but who also desire a new generation style of car that meets the criteria of features needed for today’s driver. As mentioned earlier, Volkswagen’s new design is a first of its kind. This is the first serious European threat against the many of the new favourable Japanese cars. As already mentioned, the key target market for the 2005 Volkswagen Jetta is a younger group of drivers.

Is Affirmative Action Effective?

Is Affirmative Action Effective? The Declaration of Independence states â€Å"all men are created equal† (Declaration of Independence) and have certain unalienable rights that among these are â€Å"Life Liberty and the pursuit of happiness† (Declaration of Independence). Judging Americans by different standards does not honor this truth. In efforts to remedy the ills of segregation through Affirmative Action, the unintended consequences of this action have created another injustice. If men are created equal then they should be judged equally.Affirmative action is outdated and unconstitutional and it is time for a level playing field. Giving people opportunities based solely on race without the qualifications to succeed in a competitive environment is a major problem in today’s society. The SAT, the Standard Aptitude Test, â€Å"†¦merely measures differences in academic preparation†¦ [The] affirmative action policies [that they] seek to remedy are prima rily produced by â€Å"continuing disparities† in pre-collegiate academic achievements of blacks and white students.On those measures of merit that selective colleges use to decide who gets in, not all groups perform equally† (D’souza 266). Standardized tests are excellent predictors of academic capability, but, even with comparable test scores, evidence shows there simply may be natural differences between the races, similar to the assumption that whites naturally are not as athletic as blacks. America cannot deny opportunities to the people who are the most qualified and give them to someone who is less qualified but of the â€Å"right† skin color.This practice diminishes not only the achievement of the individual, but makes this country less productive than it could be. America is slowing down its’ competitiveness in the world and dumbing down the country. D’souza states that â€Å"†¦ admitting Hispanic and African American students with grade point averages of 3. 2 and SAT scores of 1100, while turning away White and Asian American applicants with GPAs of 4. 0 and SAT scores of 1300† (D’souza 265). In the NBA, more than three fourths of the league is African American. Many believe as stated previously that blacks are more athletic than whites.Demanding that the NBA draft more whites to achieve racial equality, even if they are much less athletic, is effectively the same as demanding that businesses hire less qualified workers based solely on race rather than their academic performance. Rewarding people based on race instead of hard work and intelligence encourages an entitlement mentality and creates a false sense of achievement. Granting people opportunities that they may not deserve creates a sense of entitlement and perpetuates stereotypes and the cycle of racism. Equal opportunity is essential to a healthy society.Everyone should be held to the same standard regardless of individual characteri stics that have nothing to do with intelligence, hard work, or creativity. The person most qualified deserves the opportunity. The original justification for affirmative action was to correct historical discrimination against blacks in the south. This justification has been exaggerated and expanded to apply to many classes of people who were never intended to be included. This wide application of affirmative action creates a form of reverse discrimination.The original purpose was to provide government intervention where blatant racism was present. As presently applied, each class has a different standard and set of remedies based on what ever injustice they believe they suffered. According to a 1991 commentary by Patrick Hall, an African American librarian, â€Å"the irony in all of this is that affirmative action and equal opportunity originally intended people to be judged on their qualifications as individuals without regard to race, sex, or age† ( Hall 311). Affirmative a ction now takes away from the key to success which is motivation.Hall suggests that â€Å"motivation, individual initiative, and perseverance can overcome the most the most abhorrent situations† (Hall 312). Instead of creating that motivation, affirmative action has discouraged the majority races that face the same adversity and has caused a tension between races because people who deserve an opportunity are being overlooked because they are white just to create a sense of diversity. Rather than a targeted corrective strategy, a case can be made that affirmative action has diminished some minorities’ drive to achieve prosperity in their lives.The key to successful affirmative action is to create individual initiative regardless of their race. Without this motivation, affirmative action is unfair and can become as destructive as the evil it was intended to correct. The biggest example of affirmative action’s place in the world today is its effect and role in coll ege admissions. These days, the main focus of universities and other educational institutions is to be or become as racially diverse as possible. However, with that being said â€Å"†¦ dequate racial diversity can’t be achieved without rejecting a certain number of more academically qualified white applicants in favor of preferred minority applicants† (Parks 146). In trying to create more equality in opportunity for minorities, the white population’s opportunities are then diminished. Instead of race, the privileges or assistance that comes along with affirmative action should be given to people based on factors that would actually affect their admissions. The policy should almost be used as bonus points for â€Å"†¦ ruly deserving students whose lower grade point average and SAT scores, correlate to overcoming poverty, a single-parent household, lack of English-language background, enrollment at an underperforming high school, a physical handicap or undiagnosed or untreated learning disability† (Parks 149). Growing up in or with a condition that is out of their control, affirmative action should be award to those who have problems that directly affect their education. Within the last century, African Americans have fought harsh battles for their civil rights.Back during Jim Crow law days, segregated schools allowed for differences in educational standards. The few schools that were provided helped some, but for the most part did little for the majority of blacks. This oppression â€Å"†¦ left a large gap in amount of wealth, educational attainment, and social status†¦ † (Young 14). The more the gap in attainment increased, the greater the gap in economic opportunity. Some African Americans view affirmative action policies as a form of pity. Because of past struggles and their assumed continuance â€Å"†¦ ffirmative action programs give blacks and other disadvantaged groups extra consideration when a pplying for admissions† (Young 14). Whites now feel â€Å"bad† about their past wrongdoings and are trying to make up for it by giving education as a handout. These policies anger many blacks because they want the same opportunity to show how far they have come and prove they are capable of being successful on their own without any special assistance. Even though most educational institutions are trying to increase their racially diverse appeal, most still favor whites over other minority races. With that being said â€Å"†¦ hites, whatever their status, can view themselves as entitled to privileges and priorities over blacks† (Bell 77). This in turn causes more tension between races because of the factor of competition. If schools based admissions solely on the information they are presented with, race and ethnicity aside, they could fairly base their rejection or acceptance and have it be justified. This would also help the competition tension because admi ssions would be based on their effort and achievements instead of something that is beyond their control. There are many different standards of education around the world.In order to make sure every student has the same chance of success, every school needs to if not at the same level, at least offer the same or similar courses. Many â€Å"†¦ recommend that courts should concentrate on enforcing genuine equality in education by requiring schools to conform to uniform standards â€Å"(Bell 76). This way every student has the access to these resources if need be. So students are judged on what they bring to the table, not on race or unchangeable characteristics. Most races are hurt by some of the practices or effects of affirmative action policies.Getting rid of race-based pickings, would help increase educational equality across the board and also increase economic opportunity. Unfair cruelty and underestimation is also presented upon Hispanics. The stereotypical view that man y Americans have on Hispanics is that their lack of education means that they have no worth to this country and that they should be given a job with just as poor worth as their stereotype gives the individual. â€Å"The preponderance of recent immigrants in unskilled and low-paying jobs as de facto proof that Americans refuse to do what is traditionally considered menial labor.As an result, some of the business community, supported by the U. S. Chamber of Commerce, clamor for a liberal guest-worker program based upon the assumption that without one, America will face a long-term labor shortage and economic ruin† (Haugen 24). This shows how Americans actually refuse to do these types of jobs because they are viewed as unfavorable low-paying jobs. With the assumption that they are jobs well suited for these immigrants who do not have a proper educated background, when really, these are some of the most important and beneficial jobs to the country.This menial labor may not be th e ideal job, but without these jobs, or the Hispanics that occupy them, America would face a tremendous labor and economic downfall. Americans have not only underestimated the importance and power of menial labor, but also of Hispanics. Although these people may be unskilled and uneducated, they have been put in tougher situations where they must work harder than other Americans in order to survive. The severity of discrimination has been taken to a whole different level. â€Å"The prejudice, intimidation, and hatred of the†¦ riots were directed at Hispanics who had done nothing wrong† (Haugen 27).Hispanics have taken the role of America’s scapegoats and the reason for their problems when they have done nothing but come into the country looking for a better life for themselves. This view that Hispanics are worthless and incapable of succeeding in anything in spite of their race is unfair and insensible. Affirmative action was created to be a positive and beneficia l way of improving and enhancing the employment and educational opportunities of members in a minority, but quickly turned into an ongoing controversy filled with detriments from all point of views. This action has gone from helping the minorities, to denying races.There have been cases where students have been denied from colleges merely because of their race. â€Å"The court has ruled that a system of strict racial quotas, like denying someone because of their race, is unconstitutional, but that schools are allowed to use race as one of several factors when determining an applicant’s acceptance† (â€Å"Expanding Access to College for Disadvantaged Students† paragraph 3). Colleges aim for those certain percentages of each race in their school, but that does not mean that they should be able to turn hard working and deserving students away because of the color of their skin.Colleges have lost the true meaning of affirmative action, which is to give a boost to th e minorities, not push them away. Members of both majorities and minorities see this action as an unfair advantage. Many Whites view affirmative action â€Å"as giving an unfair advantage to racial minorities†¦Ã¢â‚¬  (â€Å"Expanding Access to College for Disadvantaged Students† paragraph 4) and many Blacks view the affirmative boosts as a gesture of pity towards them and take it offensively because they feel like they can pave a way for themselves without Whites doing it for them.On the other hand, many Hispanics see affirmative action as one more racial barrier that puts, yet, another stereotype on them that they are incapable of being a real benefit to a college, or the country in general (Marcovitz 27). Affirmative action needs to make its way back to its original purpose which is to give Hispanics a helping hand because of their lack of a proper education. Over the years, more and more people have witnessed affirmative action’s misfortunes and have worked t owards a resolution to this controversy.Instead of viewing Hispanic immigrants as a burden to public welfare, Americans need to desire a growing workforce and welcome them with the belief that America is a beacon for all diversities of races (Haugen 21). Many have come to the conclusion that Hispanics are just another group of people who are here to overpopulate and do not bring anything to the table to benefit our country, but the truth is, they benefit this country a great amount.By helping these immigrants have a better and new life in America, they can achieve great things for our country and introduce America into many new cultural aspects which can raise the nation to a whole new level. Throughout the revision process of affirmative action, critics have hypothesized new ways that will make more of a beneficial impact. â€Å"Critics also say they doubt that racial or economic diversity will really benefit colleges. Ideological differences are more helpful in achieving that goa l than differences in race or income†¦Ã¢â‚¬  (â€Å"Critics See Problems† paragraph 5).It has been predicted that ideological differences would be far more helpful in achieving the action's goals rather than segregating by race. Diversity by race in colleges will do nothing but cause more controversies in this issue, which is already a heated topic. By seeking out the differences of ideology rather than race, it will give colleges a background look at the persons’ political and economic beliefs and ideas instead of their race. Being able to see these ideological beliefs would be much more beneficial not only for the colleges, but for the country.Affirmative action violates the natural rights that have been given to Americans since the beginning of this great country. Judging students based off skin color takes away from the pursuit of happiness and creates an idea of inequality among races. Instead of just focusing on the person's race, but on the qualities and k nowledge a person actually attains, this country will move ahead faster socially, but economically as well. Works Cited â€Å"Affirmative Action. † Issues and Controversies on File: n. pag.Issues and Controversies. Facts on File News Services, 1 Sept. 1995. Web. 9 Feb. 2013. Bell, Derrick A. â€Å"Equality in Education is More Important than Integration. † Issues on Trial: Racial Discrimination. Ed. Mitchell Young. Farmington Hills, MI: Thomas Gale, 2007. 77. Print. D’souza, Dinesh. â€Å"A World Without Racial Preferences. † Taking sides: Clashing views on Controversial Issues in Race and Ethnicity. Ed. Raymond D’angelo and Herbert Douglas. Dubuque, Iowa: The McGraw- Hill Companies, Inc,2005. 265-270. Print.Hall, Patrick A. â€Å"Against our Best Interests: An Ambivalent View of Affirmative Action. † Taking Sides: Clashing Views on Controversial Issues in Race and Ethnicity. Ed. Raymond D’angelo and Herbert Douglas. Dubuque, Iowa: Th e McGraw- Hill Companies, Inc, 2005. 311-316. Print. Haugen, David. â€Å"How Does Illegal Immigration Impact America? † Illegal Immigration: Opposing Viewpoints. Ed. Davis Haugen and Susan Musser. Farmington Hills, MI: Greenhaven Press, 2011. Print. Marcovitz, Hal. â€Å"Lancing the Boil of Racism. Race Relations: Gallup Major Trends and Events: The Pulse of Our Nation 1900 to the Present. Broomall, PA: Mason Crest Publishers, 2007. Print. Parks Jr. , A. Lee. â€Å"Race-Based College Admissions Violate Individual Rights. † Issues on Trial: Racial Discrimination. Ed. Mitchell Young. Farmington Hills, MI: Thomas Gale, 2006. 145-152. Print. 17 USC. Sec. 304. 2000. Print. Young, Mitchell. â€Å"New Challenges in a Diverse Society. † Issues on Trial: Racial Discrimination. Ed. Mitchell Young. Farmington Hills, MI: Thomas Gale, 2006. 14-15. Print.

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